Sunday, November 7, 2010

Survey: CFOs have mixed feelings about employees using social media

About half the CFOs in a new survey said their “greatest concern” about employees’ use of social media was wasting time on such sites during business hours.

Accountemps, a division of Menlo Park, Calif.–based Robert Half International, released the survey Thursday. Robert Half International specializes in the placement of skilled administrative professionals.Besides those concerned about workplace use of social media, another 18 percent were worried about employees behaving unprofessionally while using sites such as Facebook or Twitter. The survey also found 11 percent were worried about employees posting financial or confidential company information and 10 percent were concerned about employees posting negative comments about their firm.

When asked about the greatest benefit for a company of employees’ use of social media, 28 percent said it’s a way to provide better customer service. Another 22 percent saw it as a way to enhance the company’s reputation.

International Communications Research, a Media, Pa.–based independent-research firm, conducted the survey through telephone interviews with more than 1,400 CFOs from a random sample of U.S. companies with 20 or more employees.

by Eric Reinhardt, from Business Journal

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