The Albany Business Review reported that telemarketers pocketed 60 cents of every fundraising dollar that they raised for charities in 2008, according to a report issued today by the state attorney general’s office.
An average of 39.5 cents of every charitable dollar raised by professional telemarketing companies actually went to the nonprofit in 2008, the report states.
The report, “Pennies for Charity, Where Your Money Goes: Telemarketing by Professional Fund Raisers,” summarizes information filed with the Attorney General’s Charities Bureau by professional fund raisers who conducted telemarketing campaigns in 2008.
According to the report, telemarketers raised a total of $204.8 million on behalf of 444 New York charities in 2008. In total, $123.9 million, or approximately 60.5 percent, was paid to the telemarketers as profits, fees and other costs of the campaigns leaving charities with less than 39.5 percent of the money actually raised for their causes. The report looked at 584 fundraising campaigns. Read more here.
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